A boutique practice, by design.

The Daley Group is intentionally small. That's not a limitation — it's the model. It's how we ensure every client receives the full focus, full strategy, and full commitment that define this practice.

Sally Daley, Founding Broker Associate at Douglas Elliman, leads every engagement. She founded the practice in 2004 after a career building marketing strategies for Citibank, Hyatt Hotels, and Champion Paper — and brought the discipline of a seasoned strategist to real estate. What separates the practice isn't a roster or a slogan. It's judgment: the insight to know which deal to walk away from, and the clarity to tell a client the truth even when it isn't what they hoped to hear.