Selling a house can be a challenging process. And while our prices have remained stable, like many markets, our market in Vero Beach, Florida has seen record-low volume of sales.

In fact, it’s the lowest recorded since the early 1990s . Before you throw in the towel, let's explore some key strategies to turn the tables on a stagnant listing. 

1. Evaluate your pricing strategy. 
   In today's competitive market, pricing is everything. It might be time to reassess your listing price based on recent market trends and comparable sales in your area. There is a school of thought that goes like this: Have you had showings but no offers? You may be 5% or more overpriced. Have you had scant showings and no offers? You may be 10% or more overpriced. Remember: pricing is a moment in time. While your asking price may have made sense when you launched, if you’ve not sold, the market is talking. Your asking price is an invitation – and if nobody’s making an offer, you have extended an invitation to which you have no takers. Consult with your real estate agent to ensure your pricing aligns with the current market conditions and that there are not objections you can overcome to make it easier to say yes to your home.  
   

2. Boost your home's curb appeal

   First impressions matter, and potential buyers often form an opinion before stepping inside. Invest time in simple, cost-effective upgrades like fresh landscaping, a new coat of paint, or enhanced exterior lighting. Pretend you’re a buyer – what would you say about your house? A visually appealing exterior creates a positive impression and perception of value, drawing in prospective buyers and making them eager to see more. 
   

3. Take a look at what’s sold in your price sector.

   Were you in the subset of consideration? These are actions by real buyers in our market.

   Did they look at your house and take a pass? Try to find out why you were a bridesmaid and not a bride to determine if their objections are consistent – and warrant corrective action on your part. What feedback are you getting from showings? Your listing should be a fluid and ongoing offering, responsive to changes in the marketplace and to the feedback from showings.  

   Some negatives can be mitigated nominally, like a deep cleaning or rearrangement of furniture to open a space visually. Consider a home inspection to offer buyers – and make easy repairs to give a buyer confidence to say yes to your home to compete against new or like new homes.

   Other negatives, however, are better mitigated by price, as we look at negatives differently with different pricing attached.
   
   

The bottom line: explore which lever you can pull to increase the chance of selling your house. Focus on what YOU can control, not outside market forces outside of your control to make your home offering as compelling as possible to get you under contract.

If you have any questions or need personalized advice on how to get that “SOLD” sign in your front yard, don't hesitate to reach out to us!