Attention, Vero Beach sellers: Here’s how to get your property sold, even in a tricky market!

You entered the market with enthusiasm, only to find the response has been lackluster. Here’s how to turn things around with a few strategic moves.

1. Offer Move-In Ready Appeal

Today’s buyers prefer homes that are ready for immediate occupancy with minimal updates required. This includes an insurable roof and no major projects. Buyers are willing to pay significantly more for homes that don’t require work, often 3-4 times the cost of completing the same updates themselves. If possible, make updates before listing to make your home the easy choice.

2. Make an Impactful Price Adjustment

In this market, small price reductions can come across as half-hearted. For significant attention, consider a price adjustment that positions your home competitively. Consult your real estate advisor to ensure your listing is on the radar of serious buyers. For example, properties with newer roofs are getting far more traction with buyers than those that need updates.

3. Focus on Presentation and Pricing

You can’t control the market, but you can control your price and how your property is presented. A competitive price helps mitigate any perceived negatives, such as noise or location, while presentation improvements—like cosmetic updates or staging—can significantly increase appeal and shorten time on the market.

In summary: if your home isn’t compelling, it won’t sell. Make your property irresistible by ensuring it’s in top condition or priced to reflect the work buyers would need to take on. 

Contact us to learn how we’ve helped other Vero Beach sellers achieve successful sales, even in challenging markets.