We know that selling your home is stressful. But it doesn’t have to be.

By accepting a limited number of listings, we ensure every The Daley Group client receives the attention, care and detailed focus they deserve. Our boutique size allows for superior service delivery and a team of unparalleled quality, while our local expertise gives us a competitive edge on all things Vero. We're focused, nimble, creative and adroit problem solvers. Instead of a cookie-cutter approach to marketing listings, at The Daley Group we thoughtfully develop and execute a bespoke plan of action to get your home sold fast and for top dollar.

Learn more about our four-step listing process below.

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readying your home for its market debut

Using our decades of experience in both the real estate and marketing space, we’ll tailor a likely buyer profile specific to your property. Once we know exactly who will be interested in your property, we can determine exactly how to market to them. We combine our marketing prowess with hard data analytics to know exactly how maximize the quantity and quality of eyeballs on your property.

Create custom key messaging tailored to your property & its likely buyer.

We’ve already determined the profile of your home’s likely buyer. Now we custom make a marketing plan to reach them.

We know what they like (and what they don’t), where they are, and what matters to them.

And most importantly— we know how to reach them.

what do they like?

where are they now?

where are they looking?

develop sales collateral

magazine-quality photography

engaging video tour

Build Specs, Floor plan +

all other supplements

Prelaunch + Strategic Partnerships

the power of the pre-launch

We create a buzz before your home is even on the market.

The Daley Group will create a sense of urgency with brokers & buyers before your home even hits the MLS. Here's how we'll do it.

Marketing Plan

because great marketing sells houses.

We'll create a constant drip of exposure to form an expanding web of awareness.

Every agent is an ambassador motivated to sell your home. End user + broker marketing is vital.

attract, engage & convert

A skilled marketing firm working just for you.

Digital marketing

We provide a comprehensive digital marketing strategy to sell your home. Our approach includes sophisticated algorithmic targeting & re-targeting targeted social media advertising, email marketing, content marketing, traditional print and direct mail marketing, special event marketing and personalized one-to-one consumer and business-to-business marketing.

All copy, images – to the top 60 global real estate sites like Trulia, Google, Zillow, Edgio, International Realtor.com and other some aimed at European and Asian buyers. This is vital exposure, as no matter where a buyer resides, 97% of buyers begin their home search online.

Custom created email marketing campaigns to potential buyers and our global network of brokers. It’s like a personal tour, delivered straight to your inbox.

Video tour promoted on YouTube and embedded on our website. Multi-platform sharing functionality and mobile-friendly user interfaces encourages video sharing among prospects, and YouTube presence ensures maximum ‘google-ability’.

Traditional Marketing

An approach that is beautifully cohesive with our digital marketing messaging, our traditional marketing plan includes content marketing, traditional print and direct mail marketing, special event marketing and personalized one-to-one consumer and business-to-business marketing. Potential buyers and agents have a seamless, consistent experience from medium to medium.

idx data share,

mls marketing +

broker networking

local, regional + out of area custom campaigns

public & broker open houses, VIP tours & special events

see what sets us apart from the crowd

We are a boutique brokerage that accepts only a finite amount of listings.

We insist on a high caliber service delivery that demands significant time and attention to each of the properties whose sale we are marketing.

We want to know who is touring our listings, be sure they show their best and are present to engage as needed to focus on key points of distinction of the property and its community. Our showings are not relegated to lock box access by an agent who may or may not know your home, nor is a junior assistant going to handle showings instead of the listing agent.

The number one complaint from sellers: they never hear from their realtor after signing the listing agreement. We are engaged with our sellers in a partnership to get their homes sold. We provide monthly reports on eyeballs on the home both in showings & online avenues, and keep clients abreast of relevant market activity in their sector.

Selling your home is more than getting you a buyer, and a sale is a lot more than just price. Negotiation of a contract that protects your interest and gets you the best bottom line is a critical portion of the sale process. Based on your needs, we know how to negotiate a contract that protects you and suits your needs.

savvy contract through closing management

We have long standing contract management systems in place to monitor your contract at every stage to insure buyer compliance and a smooth transition to the closing table. Our extensive corporate relocation experience means we know how to review your proposed title insurance and settlement statement and have in the past found errors on both for clients! And in the unlikely event of unforeseen circumstances in a contract like unexpected buyer behavior or default, we know the provisions of our purchase contracts like the back of our hand, able to tap into our decades of experience to suggest resolution and remedy.

THE SELLER EXPERIENCE

discover The Daley Group difference