our marketing
A full-service, in-house agency - ready and waiting to work for you.
because good marketing sells.
Marketing — it’s in our blood. In fact, before she started The Daley Group, our Broker + Owner Sally owned her own marketing firm just north of New York City, and worked for clients like Hyatt, Citibank and Nine West Shoes. This pedigree and experience guides us in our corporate belief that good marketing sells homes. We belief that our clients —
and our agents — deserve the service, quality, and experience of an elite marketing firm working for them.
The marketing and design at The Daley Group will elevate your image, streamline your process, and create a consistent personal brand narrative that is visually beautiful, intelligently targeted, and tremendously engaging.
“I don’t know how I would do my job without our marketing team. Our in-house design + marketing is a complete lifesaver— so talented, helpful, and thorough.”
Personal branding materials. Full suite of curated documents, takeaways & presentations.
your business at its best.
Whether we’re building your beautiful, impression-making listing presentation, creating compelling buyer take aways, or helping to refine your personal document portfolio, our in-house marketing + design will enable you to visually represent your unique personal brand.
Collaborative, custom-made, and totally authentic, we’ll work with you to create marketing materials that help you connect with clients.
We’ll always invite you to take an active role in the tone, aesthetic, and messaging of you creative materials. Not really your thing? No problem. Some of our agents choose a more active, ‘co-pilot’ role, while others prefer the convenience and ease of receiving a fully completed piece of creative, without all of the back and forth.
Whatever your preference, we are certain you’ll love the finished product.
“Design is the silent ambassador of your brand. Make sure it is saying what you’d like it to. ”
Dynamic Video Ads
industry-leading tech + deliverables.
Dynamic videos ads that are designed to maximize consumer engagement and lead creation.
Our industry-leading video ad automation creates, customizes, and effectively distributes a custom video ad for you in just a few clicks. Intelligently targeted using machine learning and data analytics, our video ads are an incredibly powerful tool.
And since video ads get about 320% more consumer engagement than images alone, you’re engaging with the right people in the right ways. Plus, agents can immediately download their video ads and use them for branding, as a listing tool, or in their own social media campaign.
Our favorite part? Since virtually no other firms in the real estate space are running dynamic video ads at a significant scale, your video ad will stand out from the crowd even more.
Daley Social
Custom, polished, and totally on-trend.
Our best-in-town social media presence is thoughtfully created, design-minded, and intelligently targeted. Striking visuals, authentic messaging, and a modern aesthetic allow our agents and their listings to stand out in the jam-packed digital landscape. We also feature content highlighting real estate advice, pop culture, and the Vero Beach lifestyle to keep our followers engaged, interested, and always checking our feed.
Listing Marketing Materials
your listings, editorialized.
From targeted social media campaigns to property brochures + takeaways, our marketing team will help to elevate your listings.
Our magazine-quality listing materials make your listing stand out, your personal brand shine, and your client very happy.
We’ll make sure everything is on-brand, on-message, and on-point.
Multi-platform brand building
Our tools. your growth.
Direct mail. Print ads. Digital & social media marketing. It’s all custom-made, thoughtfully targeted, and results-driven.
Email Marketing
thoughtfully created. intelligently delivered.
Our agents use email marketing to promote a new listing, invite colleagues or buyers to an open house, provide clients with interactive market reports, and so much more.
Email marketing campaigns have clear calls to action, are visually engaging, and provide agents with a tremendous amount of data reporting and back end analytics tools. Our email marketing campaigns consistently out perform industry-standard open rates (by double digits) and land consistently in consumers primary inbox — which means your campaign is being read by the right people.
In-house marketing + design
beautiful content made just for you.
Our back end reporting allows you to access up-to-date statistics and key data points to determine not only what marketing initiatives are getting traction, but who it is resonating with and where they are engaged with it. Agents are enabled to craft a winning strategy to promote listings, discover new leads, and emphasize their personal brand.
bespoke brand building
Our in-house marketing + design team will work collaboratively with you to build and perfect your own personal brand. Sophisticated imagery, strategic targeting, and sleek design will elevate your professional narrative. We’ll help you to develop, grow, and coordinate your narrative, messaging, and visuals.
We’ll also help you to strategize - not only to refine your personal brand, but to target the right audiences, maximize exposure across the most effective platforms, and find the most effective ways for you to connect with clients.
targeted direct mail campaigns
Your personal brand, straight to their doors.
Whether you want to promote a recent sale, show off a recent sale, or target a specific neighborhood, we’ll build beautiful, effective mailers, and help you to determine distribution methods, printing options, and delivery timetables.
custom creative + content
Have something particular in mind?
We’re excited to help make your concept a reality.
From first drafts and brainstorming on language to distribution platforms and printing resources, we’ll make it happen. Our creative process will let you take an active role in the creation of your piece.
interested?
Let’s get to know each other →
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