Your Guide to
Home Ownership
Prepared for: Taylor + Layne Sapp
Leveraging the power of persistence, market knowledge + 22 years industry experience for you!
Dear
Taylor + Layne,
Sincerely,
Sally Daley, Founding Broker AssociateThe Daley Group at Douglas Elliman
levERAGING persistence, passion + market expertise to get you where you want to go
Meet
Sally Daley
Known for marketing savvy, boundless energy and an ability to merge creativity with analytics, Sally is consistently among Indian River County's top producers, and has represented buyers, developers and sellers of properties on the river, ocean and in between at virtually all price points.
In her 15 year real estate career, she has amassed sales well
in excess of five hundred and fifteen million dollars.
Her dedication to research and analytics, relentless following of the local, national, and international markets, and her encyclopedic knowledge of the real estate market and Indian River County make her a truly unequaled advocate for her clients. Sally's data-driven, research based approach stands alone in Indian River County.
Prior to her career in real estate, Sally owned and ran her own public relations & marketing firm just north of New York City, which provided services for such high profile clients as Citibank, Hyatt Hotels, Champion Paper, Nine West Shoes, and The National Multiple Sclerosis Society, among others.
Sally's public relations and marketing background pairs beautifully with her research-centric approach to the real estate market. The natural synergies of her skill sets, plus her unflinching negotiation skills and her remarkably strong work ethic make her a truly unparalleled advocate for buyers and sellers alike.
Like many others that now call Vero Beach 'home', Sally is a native of Fairfield County, Connecticut, where she lived until relocating to Florida. A believer in giving back to the community in which you live, Sally is active in many local charities and has served on the
Board of Directors of The Community Church.
In her 15 year real estate career, she has amassed sales well
in excess of five hundred and fifteen million dollars.
Her dedication to research and analytics, relentless following of the local, national, and international markets, and her encyclopedic knowledge of the real estate market and Indian River County make her a truly unequaled advocate for her clients. Sally's data-driven, research based approach stands alone in Indian River County.
Prior to her career in real estate, Sally owned and ran her own public relations & marketing firm just north of New York City, which provided services for such high profile clients as Citibank, Hyatt Hotels, Champion Paper, Nine West Shoes, and The National Multiple Sclerosis Society, among others.
Sally's public relations and marketing background pairs beautifully with her research-centric approach to the real estate market. The natural synergies of her skill sets, plus her unflinching negotiation skills and her remarkably strong work ethic make her a truly unparalleled advocate for buyers and sellers alike.
Like many others that now call Vero Beach 'home', Sally is a native of Fairfield County, Connecticut, where she lived until relocating to Florida. A believer in giving back to the community in which you live, Sally is active in many local charities and has served on the
Board of Directors of The Community Church.
"The Little Barracuda" for Buyers
Service
Our service covers all property types:
-Off market deals you didn't know were available -FSBOs
-New Builds
-MLS listings
Knowledge
Dubbed "Encyclopedia Brown" for our vast knowledge of development history, building codes + deep relationships with key area influencers to leverage for your benefit.
Absolute Integrity
We care about our relationship with you.
We will always put your interests ahead of ours,
even if that means advising you not to buy!
The Daley Difference for Our Buyers
1
Broad Overviews aka TedX, The Vero Edition
What's the deal with Vero? How was it developed? What do we need to know to make sense of the myriad of options? What are the pros and cons of gated/HOA vs non-gated? Island vs Mainland?
2
All About YOU
Your goals + objectives. Why Vero? How do you plan to use the house? For how long? What's most important? What can you concede on, if you had to? We want to know it all.
3
Micro + Macro Knowledge = Your Superpower
Deep property + neighborhood-specific intel, deep market + Florida-specific knowledge combine with deep relationships with experts who become part of your search team + knowledge. Our intel becomes your secret weapon!
4
Curate Your House Itinerary + Options
We offer intel into the back story - real time Vero and County stats, up and coming undervalued areas + consumer trends within Vero. What's a hot issue we need to know? Our knowledge offers you powerful context. All are considered to create a custom itinerary of homes to tour + consider.
5
Savvy Strategy + Negotiation
Once you find 'the one' we delve into hyper-specific due diligence to craft an offer strategy: seller backstory, motivation, competition, work done -- or needed -- future costs of ownership, days on market all considered. Our negotiation skills are renowned, able to leverage property intel and existing broker relationships to craft an offer that gets into contract!
6
Expert Contract to Closing Management
Your deal is only a great deal if it closes. We artfully manage the many mini-negotiations that arise to keep your deal on track to close, from inspection issues to title or HOA matters! Our team keeps a keen eye on key dates to ensure your deal stays on track!
7
Assembling a Team Customized for Your Needs
From ace inspectors to roofers, fence guys or concierge movers -- to spearheading HOA approvals or negotiating for furniture so you don't have to camp in your new house -- we understand that every home purchase is unique and that it takes a village to get you where you want to go.
8
Creating Your Life in Vero
Congratulations! You now own a home. Closing is just one juncture our our relationship. Consider us your advisor for all things real estate now and in the future. We'll be sending equity reports, market updates and have deep connections with service providers you may need now or in the future as you create your new life in paradise known as Vero Beach, Florida.
Unique Value I Provide My Clients
★
Customized listing search to find the perfect home.
★
Professional Network to help your purchase go smoothly
Professional Network:Our extensive network of trusted vendors, advisors + tradespersons becomes your network to help in your home buying journey now and long after closing!
★
Market insights as a result of my recent sales in your area
My Recent Sales in the Vero Beach, FL area!
My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
★
Exceptional reviews that reflect a pattern of excellence with my past clients.
Raving Reviews
Working with Sally Daley was truly a pleasure. Her input and guidance was critical to our success finding a home in Vero Beach. Sally knows the market thoroughly, and she possesses an understanding of construction methods which I consider crucial when buying a home in Florida.
Over the past forty years I've purchased and sold many residential and commercial properties, and I can say without hesitation that Sally is probably the best agent I've ever met.
We recently had the pleasure of working with Sally and her team to sell our home and couldn't have been more satisfied with the experience. The Daley Group's high level of professionalism, expertise, and dedication truly set them apart.
Sally's in-depth understanding of the market helped us price the home competitively while ensuring we received the best possible value. Their knowledge and insights were invaluable in setting realistic expectation and formulating an effective strategy.
The Daley Group also excelled at marketing our home. The listing they created was nothing short of exceptional with a strong online presence that attracted a lot of interest - resulting in a quick sale.
Overall, Sally made the entire experience as stress-free and succesful as it could have been!
Heather & Kevin Brown
We asked Sally and her team to assist in both purchasing and selling our homes. She is the best broker we’ve ever worked with - knowledgeable, dedicated and always accessible. She was excellent in thinking out of the box and providing excellent advice. We couldn’t have been more pleased to have worked with her.
We highly recommend Sally and her team if you are looking for a real estate professional. Sally helped us both find our new home and sell our old one. She was with us throughout the process (we have had others who "disappear" for periods of time) which was great. She was very knowledgeable and kept us informed at all times. She has a team that are a joy to work with and we were very happy with all of them.
Sally Daley is an amazing realtor that truly goes the extra mile. We were looking for a vacation/ultimate retirement home but started out with Sally just understanding the area and various options. Whenever we came into Vero she was willing to take us around and share her perspective having lived and worked here for many years. Her insight and perspective were very helpful! We found a great home in a fabulous area that our family can enjoy for many years to come. She was a great negotiator and worked to get us a deal both sides were comfortable with. She also is a great resource for everything Vero – from unique coffee shops to contractors. We truly felt connected even though we often communicated via zoom and phone from our primary home in Chicago. We would recommend Sally to anyone looking to find that perfect gem of a home in Vero!
Loyalty
This custom presentation that I’ve shared with you is an example of the care and effort I put into each client. I recognize that this purchase is one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, I feel strongly that mutual respect and understanding are key components of me helping you accomplish your real estate goals.
Reviewing each others roles and responsibilities as we embark on the next steps of your home-buying journey is how we can decide if we are ready to be loyal to one another.
Reviewing each others roles and responsibilities as we embark on the next steps of your home-buying journey is how we can decide if we are ready to be loyal to one another.
Starting August 17th, 2024
It is required to complete and sign a written agreement before showing a home. This applies to buyers requiring the services of any licensed agent in the U.S. to visit a property.
By Signing the Agreement to Partner with an Agent
Our agent is dedicated to you and committed to finding a home that meets your needs.
With a proven track record
We have the knowledge and experience to be the BEST asset in your real estate endeavors.
105 More Ways
Agents Who Are Realtors ® Are Worth Every Penny Of Their Compensation.
Here’s a look at all the things – big and small –
that a REALTOR ® may do to help clients when buying a home.
Counseling Session Activities
- Prepare the buyer for executing a buyer representation agreement
- Explain agency relationships to the buyer and get state required legal consentto represent, if needed
- Inform the buyer of working relationship based on state law, the REALTORS®Code of Ethics, and the broker’s business policies
Building a Relationship
- Learn the buyer’s wants and non-negotiable needs
- Understand the buyer’s budget and what will be needed financially
- Help the buyer understand what property their chosen budget will buy
- Consider having the buyer fill out a homebuyer’s checklist
- Assist the buyer in examining how much they can afford to spend
- Provide quality lender resources
- Partner with the buyer to locate suitable properties for consideration
- Match the buyer’s needs with available property
- Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
- After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
- Explain how compensation is paid, who pays it, and what the buyer’s optionsare for paying it
Educating the Buyer
- Communicate the working relationship based on state law, the REALTORS®Code of Ethics, and the broker’s business policies
- Explain Federal and State Fair Housing laws
- Explain what to look for in applicable property disclosures
- Reassure the buyer that their personal information will remain confidential
- Inform the buyer that you will always disclose all known material defects
- In accordance with state law, provide information on checking the sex-offenderregistry and crime statistics for the neighborhood
- Discuss available resources that the buyer can check to learn more aboutprospective neighborhoods
Preparing the Buyer
- Explain the timeline for house hunting, mortgage approval, and closing
- Explain the local market and how it impacts the buyer
- Show statistics on what percentage of list price sellers in the area are currentlyreceiving
- Inform the buyer on what home features are popular
- Identify current average days on market
- Share the dangers of using the price per square foot to figure home values
- Explain the concept of absorption rate and how it impacts the buying process
- Indicate current listing months of market inventory
- Share estimated potential out-of-pocket costs to complete the transaction
- Assist the buyer in analyzing the loan estimates
- Qualify the buyer for financial ability to purchase
- Help the buyer account for the complete costs of homeownership
- Prepare lender for listing agent calls
- Assist in comparing different financing options
- Help the buyer select for viewing only those homes that fit their needs
- Proceed in showing homes that fit the buyer’s must-haves
- Caution the buyer on posting information to social media
- Review the sample sales contract so the buyer is prepared when it comes time to make an offer
Showing Properties
- Schedule showings and provide access to all listed properties as soon as theybecome available in their local MLS broker marketplaces
- Educate the buyer on the immediacy of new listings appearing in their localMLS broker marketplaces and the lag time for them to appear on somewebsites
- Collaborate with the buyer on properties they may have learned about throughtheir sphere contacts
- Research and assist on all unlisted properties the buyer wishes to see
- Preview properties prior to showing if needed
- Network with other agents to source properties not yet in their local MLSbroker marketplaces
- Contact homeowners in focus areas to see if they are considering selling
- Set up an automated email alert system through their local MLS brokermarketplaces that immediately notifies the buyer of properties that fit discussed requirements
- Arrange a tour of areas, schools, and key points of interest
- Provide resources containing neighborhood information on municipal services,schools, etc.
- Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
- Check applicable zoning and building restrictions
- Help the buyer decipher public property and tax information
- Collect and share pertinent data on values, taxes, utility costs, etc.
- Compare each property shown to the buyer’s wants and needs list and remindthem of what they were looking for
- Help the buyer narrow the search until the buyer identifies top choices
Negotiating Offers
- Assist the buyer in getting the best property at the best price
- Suggest that the buyer learn more about the neighborhood prior to makingan offer
- Prepare a comparative market analysis (CMA) in advance of making an offer
- Prepare the buyer to have the most attractive offer in the current marketplace
- Explain common contract contingencies and include approved protective clauses in the purchase offer
- Ensure that the buyer receives and understands all state and federally-required disclosure forms
- Prioritize contract negotiation goals with the buyer
- Help create a negotiating strategy
- Use strategies such as an escalation clause to maintain a competitive offer
- Prepare the buyer for a multiple offer situation and develop negotiation strategies
- Write an offer that has a reasonable chance of being accepted
- Recommend optional contingencies and explain the pros and cons of using them
- Provide information on purchasing incentives that may be available
- Discuss financing alternatives
- Negotiate the buyer’s offers to arrive at the best price and terms
- Utilize hyperlocal expertise and strong communication skills to assist thebuyer in being the successful offer
Let's Chat.
I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you on the path to buying your new home.
I look forward to working with you.
I look forward to working with you.
Thank you!
In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.
This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you find your perfect home!
This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you find your perfect home!
We'll be right there with you, every step of the way.
Dear
Sincerely,
- you're in great hands -
Meet
Proven Track Record
Service
Provide great customer service by building bonds with clients that lead tolong-term relationships where we truly care about their needs.
Knowledge
By pursuing excellence in our expertise as agents we can better service our clients and lead them to home ownership in a smooth and easy process.
Integrity
Be ethical in all you do and communicate with honesty while paying attention to the details of each and every client, agent, and transaction.
Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.
Buyer markets
Buyers get better deals and more choices when MAI is low.
Seller markets
Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:
View current market trends
Scan the QR code to see the current Market Trends report
Processes
1
Consultation
We’ll sit down together and help you determine your needs wants and goals while offering my personal industry expertise and strategies for bringing your vision to life.
2
Pre-Approval
Getting pre-approved will help you know exactly what you can afford so you can confidently focus on the right homes. Plus, it shows sellers you’re serious, giving you an edge when making an offer.
3
Property tours
After you have reviewed and selected which homes you want to tour, we get to go shopping! This is where you can start figuring out what you really want in your new home.
4
Write offer
Once we find the home of your dreams, we'll submit an official offer - including but not limited to sale price, inspection contingencies, and closing costs. The seller then has time to accept, reject, or counter your offer.
5
Under Contract or Escrow
With your offer accepted, we enter a 30-day Escrow period. This involves a neutral third party company that holds funds while conducting a thorough underwriting process to ensure all aspects of the contract are upheld properly
6
Appraisal
The appraisal is ordered by your lender to protect their investment. They have their own checklist of things they look at for the final approval to move forward. The appraiser can demand repairs completed by the seller before they will give their approval.
7
Inspections
Now that you've found your home we need to order the inspection. The inspection will let you know what repairs are needed, some are minor and some may be safety issues. Don't worry, you are still protected.
8
Closing
Congratulations! You now own a home and can get moved in. It's time to celebrate and have your housewarming and show off your home. We will be standing by to answer any questions you may have about home-ownership and have a list of contractors if the need arises.
Unique Value I Provide My Clients
★
Customized listing search to find the perfect home.
★
Professional Network to help your purchase go smoothly
Professional Network
★
Market insights as a result of my recent sales in your area
My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Price Range
Beds & Baths
Property Types
★
Exceptional reviews that reflect a pattern of excellence with my past clients.
Raving Reviews
Review has been shortened using AI, click the review to read the full review.
Review has been shortened using AI.
Loyalty
This custom presentation that I’ve shared with you is an example of the care and effort I put into each client. I recognize that this purchase is one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, I feel strongly that mutual respect and understanding are key components of me helping you accomplish your real estate goals.
Reviewing each others roles and responsibilities as we embark on the next steps of your home-buying journey is how we can decide if we are ready to be loyal to one another.
Reviewing each others roles and responsibilities as we embark on the next steps of your home-buying journey is how we can decide if we are ready to be loyal to one another.
105 More Ways
Agents Who Are Realtors ® Are Worth Every Penny Of Their Compensation.
Here’s a look at all the things – big and small –
that a REALTOR ® may do to help clients when buying a home.
Counseling Session Activities
- Prepare the buyer for executing a buyer representation agreement
- Explain agency relationships to the buyer and get state required legal consent to represent, if needed
- Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
Building a Relationship
- Learn the buyer’s wants and non-negotiable needs
- Understand the buyer’s budget and what will be needed financially
- Help the buyer understand what property their chosen budget will buy
- Consider having the buyer fill out a homebuyer’s checklist
- Assist the buyer in examining how much they can afford to spend
- Provide quality lender resources
- Partner with the buyer to locate suitable properties for consideration
- Match the buyer’s needs with available property
- Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
- After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
- Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it
Educating the Buyer
- Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
- Explain Federal and State Fair Housing laws
- Explain what to look for in applicable property disclosures
- Reassure the buyer that their personal information will remain confidential
- Inform the buyer that you will always disclose all known material defects
- In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
- Discuss available resources that the buyer can check to learn more about prospective neighborhoods
Preparing the Buyer
- Explain the timeline for house hunting, mortgage approval, and closing
- Explain the local market and how it impacts the buyer
- Show statistics on what percentage of list price sellers in the area are currentlyreceiving
- Inform the buyer on what home features are popular
- Identify current average days on market
- Share the dangers of using the price per square foot to figure home values
- Explain the concept of absorption rate and how it impacts the buying process
- Indicate current listing months of market inventory
- Share estimated potential out-of-pocket costs to complete the transaction
- Assist the buyer in analyzing the loan estimates
- Qualify the buyer for financial ability to purchase
- Help the buyer account for the complete costs of homeownership
- Prepare lender for listing agent calls
- Assist in comparing different financing options
- Help the buyer select for viewing only those homes that fit their needs
- Proceed in showing homes that fit the buyer’s must-haves
- Caution the buyer on posting information to social media
- Review the sample sales contract so the buyer is prepared when it comes time to make an offer
Showing Properties
- Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
- Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
- Collaborate with the buyer on properties they may have learned about through their sphere contacts
- Research and assist on all unlisted properties the buyer wishes to see
- Preview properties prior to showing if needed
- Network with other agents to source properties not yet in their local MLS broker marketplaces
- Contact homeowners in focus areas to see if they are considering selling
- Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
- Arrange a tour of areas, schools, and key points of interest
- Provide resources containing neighborhood information on municipal services,schools, etc.
- Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
- Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
- Check applicable zoning and building restrictions
- Help the buyer decipher public property and tax information
- Collect and share pertinent data on values, taxes, utility costs, etc.
- Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
- Help the buyer narrow the search until the buyer identifies top choices
Negotiating Offers
- Assist the buyer in getting the best property at the best price
- Suggest that the buyer learn more about the neighborhood prior to makingan offer
- Prepare a comparative market analysis (CMA) in advance of making an offer
- Prepare the buyer to have the most attractive offer in the current marketplace
- Explain common contract contingencies and include approved protective clauses in the purchase offer
- Ensure that the buyer receives and understands all state and federally-required disclosure forms
- Prioritize contract negotiation goals with the buyer
- Help create a negotiating strategy
- Use strategies such as an escalation clause to maintain a competitive offer
- Prepare the buyer for a multiple offer situation and develop negotiation strategies
- Write an offer that has a reasonable chance of being accepted
- Recommend optional contingencies and explain the pros and cons of using them
- Provide information on purchasing incentives that may be available
- Discuss financing alternatives
- Negotiate the buyer’s offers to arrive at the best price and terms
- Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer
Buyer Specialist
Let's Chat.
I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you on the path to buying your new home.
I look forward to working with you.
I look forward to working with you.
Thank you!
In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.
This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you find your perfect home!
This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you find your perfect home!
We'll be right there with you, every step of the way.
Starting August 17th, 2024
It is required to complete and sign a written agreement before showing a home. This applies to buyers requiring the services of any licensed agent in the U.S. to visit a property.
By Signing the Agreement to Partner with an Agent
Our agent is dedicated to you and committed to finding a home that meets your needs.
With a proven track record
We have the knowledge and experience to be the BEST asset in your real estate endeavors.
